Rogers Raises Prices to Make Up for Excess Spending

All you Rogers customers out there, I feel for you.  BGR just reported that Rogers recently raised their prices for BlackBerries  on 3yr contracts.  The prices are now 149.99 (up $50) for Curve 83xx’s,  $224.99 (up $25) for Curve 8900’s and the Bold went up to $299.99 (up $50).  Yikes, those are like US prices.  The new price increases are due to a $30 million excess spending debt for some type of acquisitions.  Here is what a Rogers VP sent out in an email:

On Wednesday, the senior executive team realized that they were over budget $30 million dollars on their cost of acquisition. How I don’t know why it took so long. [sic] They then did their knee jerk response. Your DBM’s and other local managers know nothing more than this and are in the dark as much as we are on this other than we were told VERBALLY that in market quotes would be honored for 30 days from today. The exception lists are due Monday and only for non named accounts. I have requested in every region for a positioning statement and to this moment have not heard a response. If it makes you feel any better the retail has even more uncertainty.

We don’t know what they have spent this $30 million on, but hopefully they will drop prices once it’s all recouped.

via BGR