BBM is Not Dead!

 

Yesterday was a pretty crazy day if you were are a BBM user. Emtek, the company who BlackBerry Licensed BBM out to back in 2016, announced that they will be shutting down the consumer verison of BBM starting on May 31st. This left BBM users from all over the world very sad and worried that they would lose access to being able to chat with their favorite BBM Contacts. This also started the narrative that BBM is dead or that the end of BBM has come to an end.

While I get how that narrative could come about, that is simply not true. Many folks who are stating that BBM is dead or is ending missed the second big BBM Announcement from yesterday. BlackBerry Limited announced that they will make BBM Enterprise (BBMe), BlackBerry’s enterprise-grade end-to-end encryption version of BBM available for individual use.

 

Press Release:

BlackBerry Makes its Enterprise-Grade End-to-End Encrypted Messaging Platform Available to BBM Consumers
Decision is in response to Emtek announcing the end of its BBM service; BBM Enterprise will be available for free for 12 months and provides secure and private text, voice, video and group chat

WATERLOO, OntarioApril 18, 2019 /PRNewswire/ — BlackBerry Limited (NYSE: BB; TSX: BB) announced today that in light of Emtek’s decision to end its service of BBM for consumers on May 31, 2019, the company is making BBM Enterprise (BBMe), its enterprise-grade end-to-end encrypted messaging platform, available for individual use. This decision was made out of BlackBerry’s respect for loyal BBM users and was not a contractual obligation. It will not affect the company’s financial guidance and enterprise software strategy.
“While we respect Emtek’s decision, we’re disappointed the platform did not thrive and grow as expected,” said Mark Wilson, Chief Marketing Officer, BlackBerry. “After much consideration, we decided that BBM’s loyal users should continue to have a secure messaging platform that they can trust.”
Starting today, users can download BBMe from Android’s Google Play store. It will be available in the Apple App Store soon. BBMe will be available for free for the first year. After the first year, a 6-month subscription will be available for USD $2.49.
For 35 years, BlackBerry has provided a secure way for people to communicate. In 2016, the company licensed BBM Consumer to Emtek as part of its transition into a growing billion-dollar security software company – whose technology today is used by the world’s largest public and private organizations, as well as embedded in drones, planes, MRI machines, industrial equipment, and more than 120 million vehicles on the road today.
Why Working Professionals Should Say, “BB(Me)”
BBMe is a secure messaging platform that also protects your privacy. Because BlackBerry does not monetize data, the service won’t ask for a phone number, suggest contacts to users, nor does it desire to know where users are messaging from, or what is being shared. The service only requires an email address to sign up unlike other apps.
BBMe can be downloaded on any device that uses Android, iOS, Windows or MAC operating systems. The sender and recipient each have unique public/private encryption and signing keys. These keys are generated on the device by a FIPS 140-2 certified cryptographic library and are not controlled by BlackBerry. Each message uses a new symmetric key for message encryption. Additionally, TLS encryption between the device and BlackBerry’s infrastructure protects BBMe messages from eavesdropping or manipulation.
From a feature perspective, BBMe users can conduct group chats, voice and video calls, as well as edit, retract, or set an expiration time on a single message. They’ll also know when a message is received and read, and have the ability to share files, voice notes, and their location. BBMe for individual use can be used on up to five devices simultaneously.
To learn more about BBM Enterprise for individual use please visit BlackBerry.com/BBMe.
About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) is a trusted security software and services company that provides enterprises and governments with the technology they need to secure the Internet of Things. Based in Waterloo, Ontario, the company is unwavering in its commitment to safety, cyber security and data privacy, and leads in key areas such as artificial intelligence, endpoint security and management, encryption and embedded systems. For more information, visit BlackBerry.com and follow @BlackBerry.

 

 

BBM Enterprise is the same BBM that every has come to love ever since the early days of BBM. You still have access to one on one chats, group chats, voice and video calls, as well as the ability to edit, retract, or set an expiration time for a single message. You also get even more security with BBMe.

What BBM Enterprise won’t give you is the social aspects that were inside of the BBM Consumer app. You won’t have access to personal timeline feature, BBM Channels, stickers or the other social features that were available. You also don’t have to worry about advertisements inside of BBM Enterprise.

What BBMe does gives you is a true version of BBM that goes back to being closer to its original form, a kick ass messaging platform that is secure. BBM Enterprise is still BBM and in many ways is more BBM that BBM consumer was.

Now, one thing that is a little different is that BBM Enterprise does have cost to it. BlackBerry is providing a free trial for the first year, which after that users will have to pay $2.49 every six months. To me that is a very small cost to being able to use a messaging platform that will protect my information and keep me secure.

BBM is not dead thanks to BlackBerry making BBM Enterprise available for individual use. Long Live BBM!

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Brad

Editor in Chief at BerryReporter
Brad is the Editior-in-Chief for berryreporter.com and he is a BlackBerry abuser. He loves to share his news and knowledge in the BlackBerry world through his post and his Podcast "The Berry Report". When he is not using a BlackBerry device he likes to play video games, watch movies ,tv shows, sports, or exploring other mobile platforms. Feel free to follow him on twitter @BlackBerryBrad or Add him to BBM Pin:BBBrad

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