BlackBerry Mobile Pop Up shop in London’s Selfridges department store

 

 

Over the years the UK has always been a major market for both BlackBerry Ltd with legacy BBOS and BB10 devices and now in 2018 with TCL’s licensing agreement with BlackBerry Ltd and the birth of BlackBerry Mobile. One major retail supporter throughout that transition from BB10 to Android has been the high end British department store Selfridges who since the launch of the z30 have had pop up BlackBerry stores in their technology department.

BlackBerry Mobile have continued themed BlackBerry pop ups in Selfridges around the launch of the Key2. As with previous launches there were several devices on display with point of sale tools such electronic screens and other signage as well as knowledgeable sales staff who know these devices back to front.

One of the major complaints surrounding BlackBerry devices over the years is the lack of marketing and retail support but in the UK with partners such as Selfridges helping to spread the word to potential consumers, the BlackBerry brand is still alive and kicking!

Dont forget you can pick up both 64GB version in both black and silver from Selfridges both in store and online via this link http://www.selfridges.com/GB/en/cat/blackberry-key2_659-10099-KEY2/ with free click and collect delivery to any Selfridges store. 128GB dual SIM version of the BlackBerry Key2 is dropping later this summer we have been promised.

Look out for more Key2 related content rolling out in the coming weeks including an exclusive interview BlackBerry Mobile social media guru James Nieves!

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HakBerry

BerryReporter's International Correspondent based in London, UK and has been a BlackBerry user since 2004 across 16 different devices. My first BlackBerry was a blue 7290 and I'm currently using both a BlackBerry KEY2 and Motion for work and personal use. I love running and going to the gym plus I'm also a huge music, movie, tech and sports fan. My favourite sports include Boxing; MMA and Athletics to Basketball (Miami Heat) and Football (Liverpool FC). You can add me on BBM via my custom PIN: USMmedia

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