Emtek Announces They will Be Closing BBM Consumer Services on May 31st

 

If you are a BBM user, then you are probably waking up to some pretty shocking news in your news feed. Emtek, the company that BlackBerry Limited awarded the licensing partnership for BBM back in 2016, has announced that they will be Closing BBM Consumer services on May 31st 2019.

Today we’re announcing that we will be closing BBM consumer service on 31 May 2019. Three years ago, we set out to reinvigorate BBM consumer service, one of the most loved instant messaging applications, as a cross-platform service where users can not only chat and share life experiences, but also consume content and use payment services.

We poured our hearts into making this a reality, and we are proud of what we have built to date. The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on.

Though we are sad to say goodbye, the time has come to sunset the BBM consumer service, and for us to move on. We are grateful for your support and wish to thank everyone, especially our users, partners, and employees, for being part of the BBM consumer service journey. We hope you will cherish many fond memories of BBM consumer service that helped shape messenger platforms to become what they are today.

Now this is pretty shocking news to everyone in the BlackBerry community, even myself. However, before you panic and start getting sad that you won’t have BBM in your life anymore, keep on reading! BlackBerry has announced that they will be making their Enterprise-grade end-to-end encrpted messaging platform, BBM Enterprise (BBMe) available to to users through the Google Play Store starting today and the Apple App Store Soon!

“While we respect Emtek’s decision, we’re disappointed the platform did not thrive and grow as expected,” said Mark Wilson, Chief Marketing Officer, BlackBerry. “After much consideration, we decided that BBM’s loyal users should continue to have a secure messaging platform that they can trust.”

With this transition, BBMe will be available for free for one year, after which a 6 month subscription will be available for $2.49USD. In addition to the Android and iOS applications, BBMe is also available on Windows and Mac. BBMe will still offer users the same great features that BBM Consumers love such as group chats, voice calls, video calls, as well as the edit, retract, and expiring message options. And of course you still have the Delivered and Read feature.

Why Working Professionals Should Say, “BB(Me)”
BBMe is a secure messaging platform that also protects your privacy. Because BlackBerry does not monetize data, the service won’t ask for a phone number, suggest contacts to users, nor does it desire to know where users are messaging from, or what is being shared. The service only requires an email address to sign up unlike other apps.

BBMe can be downloaded on any device that uses Android, iOS, Windows or MAC operating systems. The sender and recipient each have unique public/private encryption and signing keys. These keys are generated on the device by a FIPS 140-2 certified cryptographic library and are not controlled by BlackBerry. Each message uses a new symmetric key for message encryption. Additionally, TLS encryption between the device and BlackBerry’s infrastructure protects BBMe messages from eavesdropping or manipulation.

From a feature perspective, BBMe users can conduct group chats, voice and video calls, as well as edit, retract, or set an expiration time on a single message. They’ll also know when a message is received and read, and have the ability to share files, voice notes, and their location. BBMe for individual use can be used on up to five devices simultaneously.

While it is pretty shocking and sad to see this announcement, I believe this is more of a Emtek decision than it is a BlackBerry decision and that shows as BlackBerry is providing BBM Enterprise. I would stay tuned to more news on BBM Consumer!

 

 

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Brad

Editor in Chief at BerryReporter
Brad is the Editior-in-Chief for berryreporter.com and he is a BlackBerry abuser. He loves to share his news and knowledge in the BlackBerry world through his post and his Podcast "The Berry Report". When he is not using a BlackBerry device he likes to play video games, watch movies ,tv shows, sports, or exploring other mobile platforms. Feel free to follow him on twitter @BlackBerryBrad or Add him to BBM Pin:BBBrad

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